Once a trade show program is defined, the event team’s first order of business is researching and recommending the type of exhibit that will promote the brand best, showcase the company’s products and services, and gain the attention of targeted attendees at each event. Today, companies typically have three approaches for securing an exhibit: renting, buying or combining the best of both options.
This guide describes the considerations that influence initial thinking, and then discusses when an approach might work best for a company based on the benefits and challenges of each option.
You'll learn about:
Underlying Considerations for Renting or Buying an Exhibit
When it Makes Sense to Design a Hybrid Environment
